Local Cross-Promotion System

FOR LOCAL SERVICE BUSINESSES IN HOME SERVICES, REAL ESTATE, HEALTH, WELLNESS, PET CARE AND MORE

Get Introduced to Hundreds of Your Next Customers by Local Businesses They Already Trust

The Local Cross-Promotion System turns the business relationships you already have into simple, profitable cross-promotions. No ad spend. No awkward pitching. No marketing degree required.

Dear Local Service Business Owner,

Somewhere in your network, there’s a business owner who already has a list of your ideal customers.

Maybe it’s someone in your referral group. Maybe it’s the owner you see at every chamber mixer. Their customers know them, trust them and open their emails. And a lot of those customers would be a great fit for you.

Right now, that relationship probably produces the occasional referral. A nice surprise every few months.

What if that same relationship could put you in front of hundreds of those customers at once, with a personal recommendation and an offer they’d be glad to get?

That’s what the Local Cross-Promotion System (LCPS) is built to do. You answer guided questions about your business. LCPS builds the offer, checks out the partner, plans the promotion and writes every email. Work that would take you days or weeks to figure out takes minutes.

Show Me How It Works

You Already Know Your Best Marketing Partners

If you’re active in a referral group, a chamber or any local business community, you’ve already done the hardest part. You’ve built relationships with good business owners. You know who does great work and who takes care of their customers.

But most of those relationships never become real marketing partnerships. You pass along a referral when one comes up. You grab coffee now and then. Someone says, “We should do something together sometime.”

And then nothing happens.

Not because the opportunity isn’t there. Because nobody has the time to figure out what “something together” should actually be.

What a Cross-Promotion Looks Like

Say you own a chiropractic practice, and you know the owner of a personal training studio across town. You trust each other’s work. You serve the same kind of people: active adults who care about how they feel.

Your practiceYour patients
Your email introduces the studio
Their email introduces you
Their studioTheir members

The studio sends one email to its members introducing your practice, along with an offer made just for them. You send one email to your patients introducing the studio, with an offer from them.

Two trusted businesses. Two customer lists. Two offers. Two emails.

No ad campaign. No funnel. No media budget. And every introduction arrives with the one thing advertising can’t buy: a recommendation from someone the customer already trusts.

Why This Beats Waiting for Referrals

A referral happens one person at a time, and only when someone happens to remember you at the right moment.

A cross-promotion reaches your partner’s whole customer list in a single send. Every one of those customers hears about you from a business they already know.

“Here’s a business I trust, and they’ve put together something special for you.”

That doesn’t read like an ad. It reads like advice from someone they know. And your own customers come out ahead too: they get a trusted recommendation plus an offer they can’t get anywhere else.

The Offer Is Where Most Local Businesses Get It Wrong

Here’s the part almost everyone gets backwards.

When most owners hear “offer,” they think discount: 10% off, $50 off your first service. So they either give away margin they can’t afford, or they make an offer so timid nobody notices it.

Neither works well, especially if you sell something big.

Think about how people actually buy a new roof, a new HVAC system or a house. Or how they choose the chiropractor, vet or trainer they’ll stay with for years. Nobody commits to a five-figure job or a years-long relationship because of a coupon from a business they’ve never heard of.

They take a small first step with someone they’ve started to trust.

That’s what a front-end offer is: a low-risk, high-value first step that starts the relationship. It isn’t a discount on your main service. It’s a way in.

A FEW EXAMPLES

HVAC COMPANY

A low-cost system safety check before heating season

Starts the relationship long before the replacement conversation.

ROOFER

A free roof inspection with a photo report

Puts you first in line when repair or replacement time comes.

REAL ESTATE AGENT

A personalized home-value report

Opens a conversation months before a listing.

CHIROPRACTOR

A first-visit exam and consultation

The first visit of a relationship that can last for years.

VETERINARIAN

A new-patient wellness exam

The start of a lifetime of care for that pet.

PERSONAL TRAINER

A two-week introductory program

Long enough to feel the difference and want to keep going.

Illustrations only. LCPS builds your offer from your own business and your own numbers.

Why you can afford to be generous

When you know what a customer is really worth, the math changes. Say a new patient is worth $1,500 to your practice over time. Spending $75 of your time on a first visit to win that patient isn’t a cost. It’s one of the best investments you’ll make all year.

Most of your competitors are asking strangers to make a big decision. You’ll be offering a small, easy yes, delivered by someone they already trust. That’s the difference between a promotion that gets ignored and one that brings in customers.

Building that offer is the first thing LCPS does. And it doesn’t just hand you an answer. It shows you why that offer is right for your business, so you understand the strategy and can use it everywhere, not just in this promotion.

How LCPS Works

You don’t need to learn partnership marketing or figure out what to ask an AI. The strategy is built in. You answer guided questions, and LCPS does the heavy lifting at every step.

1

Build your Actionable Offer

LCPS asks what you sell, what a customer is worth to you and how the economics of a sale work. Then it builds a front-end offer designed for your business and your partner’s customers, and explains the reasoning behind every choice.

2

Check the partner before you recommend them

Your reputation goes out with every recommendation. The Trust Scan pulls together publicly available business background and reputation information — including reviews, complaints, business registration and other trust signals — so you can decide with confidence. Run it on your own business too, and see what a prospective partner will find.

3

Plan the cross-promotion

LCPS takes both businesses, both sets of customers and both offers, and turns them into a clear plan built around mutual benefit. Instead of “We should do something together sometime,” you have “Here’s exactly what we’ll do.”

4

Make the approach with one email

No cold call. No presentation. No awkward pitch. LCPS writes an email that explains the opportunity, why it works for both businesses and the easy next step. You review it and send it.

5

Launch the promotion

When your partner says yes, LCPS writes both customer emails: one introducing you and your offer to their customers, and one introducing them and their offer to yours.

Find the partner. Build the offer. Send the emails.

Get LCPS for $97

What You Get

LCPS is a guided, AI-powered web app. You log in and work through it online. There’s nothing to install and no prompts to learn.

  • Actionable Offer Builder. Builds your front-end offer and explains why it works.
  • Trust Scan. Reviews publicly available background and reputation information on any partner, or on your own business.
  • Partnership Planner. Turns two businesses into one clear cross-promotion plan.
  • Partner Approach Email. The message that proposes the partnership.
  • Two Customer Promotion Emails. The messages that launch the promotion.
  • Two bonuses. The Customer List Activation Guide and the Monthly Cross-Promotion Growth Plan.

“Couldn’t I Just Use ChatGPT?”

You could. Writing the email is the easy part.

Knowing which email to write is the hard part.

Which partner? What offer? Do the numbers work? What’s in it for them? What happens after they say yes? A blank chat window leaves every one of those decisions to you.

LCPS is built on decades of hands-on referral and partnership marketing. That strategy shapes every question it asks and everything it writes. You’re not paying for AI. You’re paying for the expertise built into it.

Why Would Another Business Say Yes?

Because you’re not asking for a favor. You’re bringing them an opportunity.

You’re not saying, “Please send me some customers.” You’re saying, “I’ll introduce your business, with a great offer, to my customers. And you can do the same for me.”

Both businesses give something. Both gain something. Both sets of customers get something valuable. That’s an easy conversation to say yes to.

Questions You May Be Asking

Won’t it feel strange to email my customers about another business?

Not when it’s a business you trust and an offer that helps them. A random ad would feel strange. A recommendation from you, with something special attached, feels like a favor.

Won’t a strong offer eat into my margins?

A front-end offer isn’t a discount on your main service. It’s a low-cost first step, sized to what a customer is worth to you. LCPS asks about your economics before it builds anything, so the offer makes sense for your business.

What if the other business says no?

Then you’ve sent one email. No campaign built, no ad money spent. Some partnerships fit and some don’t. Move on to the next one.

My email list is small, or I don’t have one.

A few hundred engaged local customers can be worth more than a big list nobody reads. Fit and trust matter more than size. No list yet? The Customer List Activation Guide shows you how to start one and put it to work.

I don’t have referral partners yet.

LCPS helps you identify complementary local businesses that make good partners. From there, the process is the same. One good partnership is enough to get started.

How long does this take?

Most people build their first offer in about 15 minutes. The whole process, from offer to ready-to-send emails, takes less than an hour.

I’m not very good at marketing.

That’s exactly who LCPS is for. You answer questions about your own business. The system handles the strategy and the writing, and you decide what goes out.

Is LCPS Right for You?

It’s built for

  • Local service businesses that sell to consumers
  • High-ticket services like HVAC, roofing and real estate
  • High-lifetime-value businesses like chiropractic, veterinary care and personal training
  • Owners who network locally, or want to start

It’s not for

  • Businesses that sell mainly to other businesses
  • National or online-only brands
  • Anyone looking for a done-for-you agency service

Plus Two Bonuses

BONUS 1

The Customer List Activation Guide

A checklist plus quick training video to help you build your customer email list, stay in touch and turn it into repeat business. Your list is what makes you a valuable partner.

BONUS 2

The Monthly Cross-Promotion Growth Plan

A PDF guide for turning your first cross-promotion into a steady stream of partnerships, so new customers keep arriving long after the first send.

FOUNDING CUSTOMER OFFER

Get the Complete System at the Founding Price

LCPS is brand new. I want real local business owners using it now, building partnerships and helping me collect genuine success stories. So the first 30 customers get everything at the founding price.

Standard price $197

$97

One-time payment. No subscription.

Get LCPS for $97

After the first 30 customers, the price goes to $197.

30-DAY GUARANTEE

Judge LCPS by the First Thing It Builds for You

Run the Actionable Offer module on your business. If you don’t think the offer it creates is strong, and the reasoning behind it sound, email me within 30 days and I’ll refund your full purchase price.

Eric Ruth

Hi, I’m Eric Ruth.

I’m an award-winning, 2x Inc 500 business owner.

I’ve spent decades studying and teaching word-of-mouth, referral and partnership marketing, and I’ve used those strategies to generate millions of dollars in sales for my own businesses. I’ve also helped thousands of local service business owners get more clients and grow.

For years I watched good businesses leave their best relationships unused, because turning a relationship into a promotion took too much planning, writing and marketing know-how. AI finally let me build that expertise into a system a busy owner can use quickly.

That system is LCPS. I think you’ll be surprised how much your network can do for you.

Eric Ruth
Creator of the Local Cross-Promotion System

P.S. The $97 founding price is for the first 30 customers only. After that, it’s $197. Either way, you’re covered by the 30-day guarantee: run the Actionable Offer module, and if you’re not happy with what it builds, you get your money back.

P.P.S. Think of one business owner you already know whose customers would be perfect for you. That’s your first partnership. LCPS will show you exactly how to start it.

Get LCPS for $97